Definition and Strategy
Before jumping into production, we need to understand every aspect of the project, and to be able to deliver a solution, we need to share the right perspective with the client. That means we need to thoroughly define business goals, the purpose of the project, target audiences and their journeys, as well as goals, indicators of success and how they will be measured.
This is also the phase during which the client gets involved and introduced with our team, our working process and all the services we offer. The client is given the chance to understand and actively participate in every step of building his project by defining goals, target groups, expected user behaviour, challenges and problems that may occur. As a result, we can set up the majority of the structure and scope of the project.
After the initial research and a successful Discovery workshop, we have answers to key questions and we can begin to execute the plan. This workshop is a way to save time and money, as well as ensure maximum efficiency throughout production.
As a “physical” confirmation of a successful Discovery workshop, the client is provided with a document containing key outputs:
- Personality Map (Communication tone, brand personalisation)
- Project Insights (vision, purpose, goals)
- Buyer Persona definition
- User Scenarios
- User Flow Diagrams
- Functional Requirements
- SMART goals
- Design direction
When we have all the necessary details to understand client’s goals and target audiences, as well as strategic definition of the project, we can start with the implementation.
Implementation consists of visual design, front-end development, back-end development, initial SEO and Analytics setup. Of course, responsive design is a default as well as CMS, so our clients can easily edit all the content themselves as well.
Throughout this phase we like to have regular communication with our client and have all channels open. Our clients have the opportunity to be a part of the process and verify each single stage – from the draft of the website design to the final website design, as well as all the website animations, transitions and functionalities of the backend.
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